Are you getting started with a new online store in Dubai? Do you want to know the secret of the success of renowned eCommerce stores? If you answer yes, read more to unveil the best marketing strategies for 2023 and beyond for tremendous business growth. Starting an online store in Dubai is like riding a roller coaster. One day you will get a lot of sales, and the next, there will be no visitors to your eCommerce store. For your online sales to soar and remain steady, you need a strategically sound eCommerce marketing strategy.
Here are six effective marketing strategies for your Dubai-based eCommerce store:
- Integrate Chatbots
Adding chatbots to your marketing plan might be a fantastic start if you want to keep website visitors engaged. Make it a live chat engagement by enabling the clients to receive prompt responses to their questions. Customers who shop online may still have an authentic shopping experience thanks to chatbots. This tactic can significantly advance your eCommerce marketing objectives.
- Try Affiliate Marketing
You can even work with affiliates to promote your goods and services more widely. Reach out to the affiliate who best fits your niche and start the process of building your brand. In exchange for a set commission on each transaction, affiliates assist you in increasing sales.
- Use Influencer Marketing to Create Online Buzz
Isn’t it an excellent idea to let others talk about your product who might influence your future customers? Influencer marketing works like this: well-known personalities and online influencers with enormous followings advertise your business, opening doors to a broad audience. These influencers might need to be paid to promote your goods or services. In Dubai, you may hire YouTubers, Influencer bloggers, and Instagrammers to promote your business on their social media platforms.
- Run Display Ads
Unlike search Ads, display Ad appears for those who aren’t even genuinely looking for their goods or services. A Google Advertisements version offers a great chance to employ banners and video ads to promote your company on various websites that use Google Ad services.
- Social Media Marketing
Social media marketing combines free postings and paid advertisements on social media platforms to interact with your target audience and rapidly expand your brand. It is an excellent approach to increasing brand exposure with little expense and work.
- Send Personalised Emails and Newsletters
It’s a mistake to believe that email marketing is obsolete. It is still a marketing tactic in the digital age that works well. Large UAE-based online retailers like Amazon, Noon, and others also send personalised emails to their subscribers. They do so to develop trusted client connections. You may create a database of potential customers with email marketing, and you can notify them about your services.
The Takeaway
These days, starting an online business is more complicated than ever. Since customers nowadays are more informed, it is crucial to comprehend all the methods and necessary adjustments to attract new clients. These digital marketing techniques are not just successful for start-ups in Dubai; they are also the most often used techniques by many prosperous eCommerce businesses around the UAE.